CALL IT SUSTAINABLE
OR CALL IT
COMMON SENSE.
Wild fish stocks are predicted to be gone by 2048.
That doesn't sit right with us.
Wild fish and the thrill of fishing connect us to our oceans. In order to share these tastes, passions, and experiences with future generations, we must improve ocean health by changing how we eat and source our fish.
Here, we proudly serve fish you can feel good about.
DEFINING SUSTAINABLE SEAFOOD
Selling only species whose stocks are stable or growing and are harvested in an environmentally conscious manner.
HOW WE DO IT
Following Monterey Bay Seafood Watch Standards, all our seafood is rated GREEN or YELLOW.
Through these standards and transparency from our fisherman, farmers, and wholesaler we can ensure
FROM ALL ANGLES
Our mission tackles sustainability in many different ways. In addition to ratings, we help our oceans by
PARTNERS IN PURPOSE
You can't do it alone. To accomplish sustainability, we need cooperation at all levels of the supply chain. All our seafood is procured through ProFish, JJ McDonnell, and Greenpoint Fish & And Lobster Co. - a James Beard Smart Catch supplier. We're so proud to work with our suppliers and their teams, and thank all our partners for making what we do possible!